You may not have heard of a Business Solutionist before, so allow me to explain – I wear all the hats so you don’t have to. With my robust expertise as a Virtual Assistant, Business Manager and Event Guru, I work with you to handle all the areas of your work that you don’t have time for, need direction on or need a pair of hands to get the job done, while solving the pain points in your business along the way.
I’m honored to have worked with some of the world’s leading organizations throughout my events career, such as Netflix, The UK’s Royal Household, Tesco and WWF, to name a few, as well as local businesses as a virtual assistant and business manager across a variety of industries – from gaming to assisted living and everything in-between! I started my company in January 2023, and with 14 years’ experience in the industry, I help my clients with project management, strategizing for their small business, event design through to execution (and all that encompasses!), small business consulting, social media marketing and copywriting, soft graphic design, research, travel planning, scheduling, inbox management, customer communications, people management and relationship management, amongst a whole host of other areas too.
Even more about me:
Originally from London, England, I now live in Durham, North Carolina with my husband and very fluffy pup called Poppy. I can never say no to a good latte and love to support local independent coffee shops wherever I go. I’m a musical theatre nerd and I probably have 10 too many board games!
I am the Chair of the Raleigh-Durham-based Triangle Executive Network (TEN), and together with my phenomenal fellow members and our London counterparts, we are a valuable network for business growth, mutually enhancing each other's networks and collaborating with AI to enhancing the lives of those around us.
I love what I do and I could never look back. There is nothing more rewarding than being able to help others, and lending my skills to helping to take your business to the next level. I pride myself on being able to step into your shoes, seamlessly taking on the role of your second-in-command, and lifting the pressure off.
Yasmin is a delight to work with. She brings creativity, positivity, and a full tool bag of planning, administrative and design skills to projects. She is an incredibly dedicated and hard worker and goes above and beyond to ensure that events are successful. She thinks strategically about ways to make projects/events run smoothly and provides valuable input that is helpful both for event planning and for strengthening the long-term success of your organization.
— Erica Watson
Project Manager for Events, Communication & Engagement
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